clear & honest
marketing
CLEAR: graphic design and brand to crisply communicate your USP
“I struggle with dyslexia and after a degree in Graphic Design realised effectively combining words, images and graphics can help everyone communicate in a clear way.”
David Wilson
Creative partner, Glued
HONEST: authentic brand messaging to communicate meaningfully
“Since being a marketer I’ve had a niggling concern that it can be manipulative. Rather it should be based on authentic narratives, so you and your customers belong together.”
Rob Harrison
Consultancy partner, Glued
Why brand matters to your organisation?
Marketing and brand thinking from Glued
marketing to attract the customers you deserve
We are a brand, design and marketing agency with 20 years sector experience with the business-to-business, education and charities sectors.
We can help you connect with customers and stakeholders. Using customer insight we'll build brands and campaigns that deliver through effective marketing.
Our aim is to stand in your audiences shoes, understand why they buy, select or engage with you to enable us to create effective marketing. Whether that’s a new brand, website design, advertising campaign, digital brochure, pull-up banner or email marketing we’ll help you connect with your audience.
Customer insight
From an in-depth brief, through mystery shopping to depth interviews with customers. We are determined to get the richest understanding of the meanings and feelings that drive customers to choose a product or service. What it is about you that makes a mark with them.
What is the reason that people choose to buy what you have to offer? Might that be less obvious than you think? Who are those people? Which of them make the best customers, clients or buyers?
With this understanding you are in a stronger position to catch their attention, win them over as customers and earn their loyalty.
Case Studies
Like to know more? Speak to Rob about the positive impact customer research findings have on organisations.
Brands and campaigns
Whether it’s for brand awareness, positioning or campaigns for lead generation, we love making your USP attractive, accessible and motivating. So your marketing leaves its mark.
We now know your ideal customers, clients or buyers and we know what will appeal to them. We are in a strong position to develop engaging and persuasive concepts to capture their attention and culture their interest.
Case Studies
Like to know more? Speak to David about how we can articulate your usp.
Marketing
It could be in a web site, on social media or on the side of a bus. Finding the most cost-effective way of engaging with your prospective customers is the culmination of what we do. Seeing and monitoring commercial results and the return on investment is the ultimate in fulfilment for us, not just a benchmark.
Because we have understood who your ideal customers, clients or buyers are, finding the most cost-effective channels to reach them becomes self-selecting. The challenge is how best to use the concepts we have developed to have optimum impact through those channels.
So that your bottom line is improved, your sales increased, your leads flowing and your reputation flying.
Case Studies
