A familiar name around Stratford on Avon has had a makeover.

We’ve created a new look for 007 Stratford’s Taxis and Private Hire.

During interviews with the owner of 007 Stratford’s Taxis, Rich Harvey, Glued realised there was more to what was being offered than most taxi firms.

Regulation had forced a change in the direction that 007 Stratford’s Taxis was taking and this had dented the enthusiasm of the organisation. Standards that had made the business a success to date were being maintained by habit rather than a desire to serve.

For 007 Stratford’s Taxis it isn’t about the getting there, it’s about how you get there: safety, comfort, courtesy, thoughtfulness, companionship, reliability, discretion, reliability and a fair price.

By expressing those standards in a new way for the new direction of the business and reflecting that in a new identity and livery 007 Stratford’s Taxis have found new impetus together with a new website.

Rob Harrison, Client Services Director at Glued said “The exciting thing for us was to see how realising they had something special to offer invigorated the business.”

Richard Harvey, Managing Director of 007 Stratford’s Taxis and Private Hire added

“The brand and values development work has not only delivered a great looking and meaningful way to communicate, it has also made a difference to the performance of my business. Our contract business has increased and our consumer business is far more fluid. Possibly the biggest difference has been the fact that the engagement has re-ignited my enthusiasm.”