CW Growth Hub Group
“The team at Glued created guidelines that are easy to understand by everyone in the group. Publishing our brand in a clear form has allowed us to harness its power of recognition.”
Helen Morgan-Parra, Head of Marketing, C&W Business Solutions, Part of the CW Growth Hub Group.
Context: CW Growth Hub Group is a government supported organisation, which offers one-to-one advice and ongoing support to businesses in the region.
The business consists of a group of brands that have their own audiences and offer.
The requirement: Over the last ten years the group had added new sub-brands, these had been developed independently of each other. Rationalisation of the parent brand, sub-brands and product brands was needed to develop cross-recognition and consistency in communications. Glued were asked to make updates to the brand family, give each brand a consistent feel and create a set of easy to use and share guidelines to allow the brands to be managed.
The outputs:
After auditing each of the brands, guidelines were written: the information needed for ease of understanding for both non-marketing and brand professionals. The guidelines provided readers links to access logos and resources.
Email signatures, PowerPoint templates, pull-ups and social media assets were all designed and produced to support and create consistency across each of the brands.
The results: the internal team are now able to easily access and use the appropriate brand by following the guidelines and downloading the templates. Simple to use guidelines make it more likely that everyone works with the brand. As a result recognition of the group will increase throughout the region.