New in person virtual reality event to transform team collaboration response

glued marketing

A ground-breaking event is set to take place at the Coventry University’s Delia Derbyshire building, promising an innovative approach to understanding and enhancing team dynamics in the workplace. Hosted by Glued Marketing, Risk Evolves and Coventry University, this event will take participants into a unique, otherworldly virtual reality experience to explore the benefits of diverse thinking styles and approaches to crisis response.

Event details:

Location: Delia Derbyshire Building, Cox Street, Coventry CV1 5PH

Date: Friday 29 November 2024, 10:30-13:30 GMT

Cost: free

In a world where effective teamwork is crucial to business success, this immersive experience has been designed to give business managers and leaders the tools they need to better understand their own and others’ responses to challenging situations. The event features a virtual reality escape room challenge developed by Coventry University’s College of Arts & Humanities students, offering participants an engaging way to learn about behavioural flexibility.

Through collaborative problem-solving tasks and interactive puzzles, participants will experience firsthand how diverse approaches to crisis situations—whether methodical, instinctual, or cautious—can yield complementary strengths. Each team will navigate VR scenarios that bring these different behavioural styles to life, demonstrating how they can be harnessed for better outcomes and innovation.

A new perspective on team dynamics and leadership

The event’s goal is to foster understanding among business leaders of how to integrate varied responses to crises and problem-solving styles. By experiencing and reflecting on each approach in a simulated crisis scenario, attendees will gain insights into the value of behavioural flexibility. After the event, participants will be encouraged to share and apply these insights within their own teams, contributing to a workplace culture of adaptability and improved collaboration.

Who should attend?

This event is ideal for business managers and leaders in the B2B sector who wish to deepen their understanding of team dynamics and foster more effective communication and problem-solving within their organizations. Designed to be beneficial for all managerial styles, the event is a perfect fit for leaders who take the initiative, share the lead, or rely on collaborative and data-driven approaches.

What attendees will gain

Participants will leave with:

  • Insight into Diverse Problem-Solving Styles: Learn to appreciate different crisis responses and how they contribute to a holistic approach to challenges.
  • Improved Team Collaboration: Gain practical strategies to apply diverse thinking styles in the workplace.
  • Opportunities for Innovation: Discover how integrating behavioural flexibility into team dynamics can drive new ideas and solutions.

How to Register:

To register for this unique event and secure your spot, visit:

About the partnership 

Glued is a brand development and marketing business helping to create brands that engage the right customers and staff with clear and honest brand stories. Risk Evolves is a risk and crisis management business who support teams with managing risk. Glued coined the term ‘The Unconventional Convention’ and alongside Risk Evolves have commissioned Coventry University to devise the event using VR tools. Coventry University is committed to enhancing workplace collaboration and problem-solving through innovative and engaging learning experiences.

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