Our sustainability journey

As a micro business we have to be honest that the impact we can have on reducing carbon emissions is limited. We all know that marketing can be a very throw away industry – so we are encouraging our clients and suppliers to think about how we create marketing to be greener.

While we are a small business we are taking practical steps to get to a more sustainable funture: we're using the Zellar score platform to monitor our progress over time. We’ve also completed an Aston University Green Advantage programme to set out our steps. We’ll also be publishing our impact on the environment each year so we can show how we’re progressing.

Our score January 2025:

Zella Score Jan 2025

Our sustainability roadmap

During our programme with Aston University we identified these Ambitions and milestones

  • Ambition 1

    Have a credible and evolving marketing knowledge and proposition to attract businesses that are part of the sustainability sector and those that are aliging their operations and offering to the UNs sustainability development goals.

  • Ambition 2

    Review our progress on Zellar quarterly, commit time to working in our local communities for social or environmental good.

  • Ambition 3

    Evidence our own sustainability credentials by achieving a widely recognised sustainability accreditation.

  • Ambition 4

    Have more than 50% (3 in 6) of our active client base working on sustainability.

Start third quarter 2024

Marketing

Campaign targeting sustainable businesses

Start third quarter 2024

End of 2024

Training

Complete CIM Sustainable Marketing course 

End of 2024

Completed December 2024

Reduce emissions

50% electric car use and 50% home office energy production with solar panels 

Completed December 2024

First half of 2025

Client profile

Win 1st sustainable client 

First half of 2025

First quarter 2026

Accreditations

Ecovadis, BCorp or similar accreditation

First quarter 2026

Our sustainability reports:

Infographic titled Sustainability Report 2024 by Glued showcases sustainable marketing efforts, detailing carbon savings from electric vehicles, solar panels, tree planting, remote work, and reduced train journeys. Highlights include 12,007kg carbon released and 0.39 tonnes saved.
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